What Every First Time Parent Should Know

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New parents are bombarded with information about their little bundle of joy. Our goal is to be a trusted partner to parents everywhere, and first time parents are no exception. Here are a few things we think every new parent should know.

Always remember, Back to Sleep

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Tummy to Play

  • Start Tummy Time  as soon as baby comes home from the hospital.
  • The best moves to begin with are tummy-to-tummy or tummy-to-chest.
  • You can also use this time as an opportunity for skin-to-skin contact.
  • Check out our Tummy Time abilities to make sure baby is on the right track.

Baby Massage


  • Baby massage is a great way to bond with your newborn
  • Can help baby’s senses develop
  • Can boost new parent confidence
  • Learn more about Massage+ 30, 10, 5, an intervention based on 35 years of research

Ask the Experts

  • Nurses can provide great tips on how to do the basics
  • Doctors help with more specialized questions specific to your child
  • Lactation consultants are on hand at many hospitals to help with feeding
  • There are no bad questions—so ask away!

Reach Out

  • Don’t be afraid to ask for help
  • Don’t hesitate to ask your pediatrician questions
  • Reach out to family and friends that you trust
  • There will be hard days, so build your support network from the start

Feeding Baby

  • Your baby will be hungry!
  • Newborns will nurse or take the bottle every 2-3 hours on average
  • Formula-fed newborns lose ab